RED-commerce Partner Week

In August 2023, Heyvva was privileged to participate in the "Buyer's Era Has Come" discussion at RED-commerce Partner Week in Shanghai. This event was a significant first for Xiaohongshu (RED) in terms of e-commerce outreach. Following an explosive growth where Xiaohongshu (RED)'s e-commerce buyer base increased 27-fold and both the number of active sellers and buyers surged by over ten times, Xiaohongshu (RED) unveiled ambitious plans to support this burgeoning community. Highlighting this collaboration, Heyvva now stands as Xiaohongshu (RED)'s official European representative, tasked with introducing potential brands to the Xiaohongshu (RED) platform to penetrate the Chinese market.