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China still has large import potential in terms of high-quality consumer goods and imports of agricultural products in short supply domestically

China has 1 billion internet users and 168 million cross-border e-commerce users, making it the world's largest online retail market and the second-largest consumer spending country globally.

There is a significant surge in demand for overseas fashion brands and designer labels in the Chinese market.

Emerging brands and design trends not only demonstrate the diversity and inclusiveness of the fashion industry

Overseas brands that want to enter the Chinese market can cooperate with experienced Chinese companies, so that both sides can complement each other's strengths and have a better chance of success.

Overseas brands looking to promote themselves in mainland China and increase brand awareness generally start with two relatively easy-to-handle and effective methods: search engine marketing (SEM) and social media marketing.

Delvaux, a Belgian luxury leather goods brand with a history of 190 years, has been awarded the title of “Royal Supplier of Belgium” by the King since 1883. As a classic European luxury brand with an aura of honor, it has recently completed its first “electric” action in China.

Interview with Nicolas Santi-Weil, CEO of AMI, discussing in detail how the AMI brand has succeeded in the Chinese market and achieved significant sales growth.

For overseas brands looking to enter the Chinese market, Tmall Global is an essential channel that helps brands reach a vast consumer base.

It is foreseeable that, with the continued development of China's cross-border e-commerce market, the industry concentration is further enhanced, the future cross-border import e-commerce platform will help more overseas brand merchants to build an efficient communication "bridge" with Chinese consumers, and bring more consumers a richer variety of overseas "novelties "and more convenient cross-border shopping experience for more consumers.

Introduction: The Challenge of Reaching Chinese Customers with Shopify Stores

Cross-border e-commerce (CBEC) emerges as a beacon of opportunity, offering a streamlined path to engage with the Chinese consumer base.

The fascinating aspect of cross-border e-commerce lies in its constantly evolving nature, bringing endless possibilities and enjoyment to both consumers and merchants.

By actively strengthening digitalisation, multi-channel and multi-format layout, paying attention to and following the local business environment and local consumer behavioural trends, the company's performance has demonstrated solid resilience.

For overseas brands to establish a foothold in the Chinese market, they need high-quality products and effective localized marketing strategies that deeply understand the preferences and needs of local consumers.

With the new digital ecological model established through this cooperation, GUCCI can reach more potential users and provide a wealth of products and quality services tailored to the needs and preferences of consumers. Not only can the brand image be maximized, but also bring consumers a more diversified and comprehensive selection of goods and enjoyable services.
　

Chinese consumers have high expectations for brands from France and Europe. Compared to the European local market, brands entering China must enhance and optimize their brand image, product quality, and marketing content to meet these expectations.

JD Global Shopping was established in 2015, and has attracted nearly 20,000 brands to station, with nearly 10 million SKUs

Tmall Global is China's largest cross-border e-commerce platform

Clarifying your brand positioning is the foundation of branding, and it determines the direction and core values of your brand.