2024 RED 618 Shopping Festival

Heyvva Visits RED's Shanghai Headquarters

As RED's official partner in France, Heyvva was invited to visit RED's Shanghai headquarters for a tour and exchange. The goal was to support European brands in entering the Chinese market. As a leading social traffic platform in China, RED is a crucial channel for establishing brand influence. The three-step approach for brands on RED includes: setting up an account and posting notes to interact with users; finding buyers and doing live streams, with thorough product promotion and preparation beforehand; and managing operations through store broadcasting and developing multi-channel operational capabilities. Heyvva's AI shop management SaaS, Chinavator, offers a cost-effective and efficient solution for brands entering Chinese e-commerce platforms. Combined with close collaboration with RED, this accelerates brand promotion and sales in the Chinese market. This visit aims to strengthen the partnership and help European brands build brand power and increase sales in China.

2024 RED 618 Shopping Festival

The Heyvva visit coincided with the 2024 RED 618 Shopping Festival. This festival brings together top buyers on the RED platform, including star buyers and KOL buyers with monthly sales reaching tens of millions and millions, such as Dong Jie, Wu Xin, Annie Yi, and Sabrina Cheung. During the event, users can enjoy quality products and great discounts, while getting up close and personal with their favorite celebrity buyers.

Through this event, RED not only demonstrated its strength as a significant brand promotion platform but also solidified its leading position in the social e-commerce sector. The partnership between Heyvva and RED will empower European brands to enter the Chinese market, providing comprehensive support and resource integration. This collaboration will help these brands quickly adapt and succeed, bringing users more diverse and high-quality shopping choices, while enabling European brands to achieve greater success in the Chinese market.